According to 2024 data from the U.S. Bureau of Labor Statistics, the failure rate for businesses in the financial and insurance sectors is 19.1% in their first year after opening, 46.8% in their first 5 years, and 62.5% in their first 10 years. Based on research by CBInsights*, the top reasons businesses fail is running out of capital and lack of market need for their services and products. But if an entrepreneur is confident of market need, how can they overcome the financial challenge to bring their innovative product ideas to market?
Join us for a moderated discussion with Sheryl Moore, president and CEO of Moore Market Intelligence. At the age of 29, Sheryl founded Wink, which provides competitive intelligence tools, including Wink’s Annuity Specs and LifeSpecs tools and Wink’s Sales & Market Report and Index Intelligence Report. Although a highly successful entrepreneur and respected thought leader, Sheryl faced adversity at every turn, both personally and professionally, to achieve her dream.
During this session you will learn about:
The Personal Attributes Needed for Success
It’s clear that not all new businesses will succeed. What characteristics help people succeed against all odds while others throw in the towel?
Key Superpowers to Build a Business
When building a business, money is tight. What strategies can business owners adopt when they can’t afford a big marketing budget?
New Opportunities in the Annuity Market
With her finger on the pulse (and the data) of the insurance industry, Sheryl will share her thoughts on the hottest products available now and what innovation is on the horizon.